Retro Boom | Logo & Brand Assets
Retro Boom is a music festival brand identity celebrating the golden age of music from the 1980s to the early 2000s. The festival is a tribute to classic rock, disco, new wave, grunge, and contemporary hits that have shaped music history. Over three days and nights, the Retro Boom music festival will provide an immersive experience where attendees can revel in the timeless magic of great music that has endured across generations.
The visual identity utilizes vibrant colors and fonts reminiscent of the 1980s and 1990s to create an aesthetic that perfectly captures the festival’s spirit. Neon shades of pink, blue, and yellow pop against the black and white typography, drawing the eye to the various elements. Iconic elements like gramophones, cassettes, vintage radios, and skate rollers form an integral part of the visual identity, transporting audiences back to the golden era of music.
The diverse lineup features legendary artists like Beyoncé, Kanye West, Snoop Dogg, Alicia Keys, Dua Lipa, Lady Gaga, Madonna, and Bruno Mars, performing both their current hits and timeless classics. Special tribute performances honor the memories of musical icons Michael Jackson and Whitney Houston, further cementing the festival's commitment to celebrating music history.
The event aims to trigger memories and impact radio plays by bringing back the music that defined moments in people's lives, from first loves to prom nights. The brand identity leverages nostalgia for the golden age of music to create an immersive festival experience that transports attendees back to that memorable period.
